HELPING PATIENTS BY DESIGN

“Everyone should do what they do best”..
With our rapidly changing healthcare landscape, this simple statement is mission critical. Led by amazing scientific advances, with human genome sequencing & biomedical engineering as examples, the interwoven network of medical specialists is increasingly complex. From a health literacy perspective, for the “typical patient”, it is also more difficult to navigate & understand. Consider the fact health literacy research indicates that to maximize patient understanding, educational materials should be written at 4th-6th grade levels. As you experience daily, with the increasing demands of running a busy practice, it is challenging for medical specialists to invest the quality time necessary with their loyal patients.

With these facts dictating the competitive & operational environment, it is crucial for healthcare professionals to expertly guide patients who, despite, or perhaps because of, the overwhelming volume of web-based learning resources, are dependent on their trusted advice. We must all learn from & clinically apply the extensive research on connections between hearing loss & aging, diabetes, dementia, kidney disease, ototoxicity, dual sensory wellness (vision), as well as many other medical conditions. On a specialist to specialist level, it is vital to form hearing health partnerships which “Amplify Your Influence” in your medical community. On a weekly basis, within a convenient radius of your clinical location(s), think about how many hundreds or thousands of patients with hearing health comorbidities are seen by family practice, internal medicine, endocrinologists, geriatricians, nephrologists, oncologists, optometrists, ophthalmologists & other related specialists.

As you develop external marketing plans, it is vital to be guided by The Better Hearing Institute’s MarkeTrak VIII study which emphasizes the essential role medical referrals play in stimulating practice growth. In 2015 & beyond, proactive hearing health experts will develop educational momentum with research based & grassroots campaigns that effectively promote influential information that is easy to share at referring clinics’ point of care.

To help empower cost & time effective achievement of “Amplify Your Influence” goals on a continuity basis, we’re pleased to share our comprehensive & turnkey campaign system which features:

	Targeting & planning tools, as well as referral partner summaries which help manage & track important progress.
	Customized presentation folders that showcase your esteemed Practice in an eye-catching professional manner.
	Research-based educational collections that promote patient awareness, in a variety of influential formats.
	Small footprint & easy to share at point of care tactical displays, along with affordable “Did you Know?” cards.
	Our references to peer-reviewed research that provide valuable perspective on the necessity of these initiatives.

In the spirit of “Better Hearing, Better Community” & with limited competition, now is the time to focus on growing your medical referral network. Convenient visual triggers make it easier for fellow healthcare professionals to encourage professional hearing consultations. With dedicated effort, on a consistent basis, you can greatly expand the scope of your educational expertise & help many more of those in need to enhance their quality of life.