HELPING PATIENTS BY DESIGN

While most recognize the importance of internal referrals, many lack formal programs, with simple protocols that guide their successful implementation. Unfortunately, this normally results in lower capture rates for in-clinic referrals. Clearly, patients in need who do not benefit from your sound advice represent missed opportunities, from both quality of life and practice growth perspectives. Ordinarily, many try to make up for this internal “referral’s gap” by spending significant money on traditional marketing, such as expensive newspaper ads, which in a competitive landscape, often do not produce desired results. Intuitively, logically, there must be a better way…

Meanwhile, best practices have learned what a great investment internal educational events can be. When properly planned and scheduled, on a monthly or quarterly basis, these are a highly efficient pathway to positively influence prospective patients with an upbeat and caring group dynamic. Human nature being what it is, many people will feel more comfortable in making personal hearing health decisions by following the well-informed lead of other people just like them.

Driven by your practice growth needs, we’re pleased to introduce an eye-catching canvas artwork trio, which by design, is strategically aligned with valuable research from the Better Hearing Institute’s MarkeTrak VIII study. Specifically, our collection targets the most important factors that influence consumer decisions on hearing devices:

	Friends & Family Advice – The “Gift of Hearing”
	Friends & Family Advice – The “Joy of Hearing”
	Professional’s Advice – Awareness of the connection between diabetes and risk of hearing loss
	Personal Decision – Our popular “Fork in the Road”, that simply emphasizes important quality of life choices

As you will see, each of our designs tactically integrates 2 important value added features: